Although he avoided releasing numbers, Reggae Sumfest organizer Joe Bogdanovich urged patrons to get their tickets and accommodations early, as well as be early for the 9 p.m. show.
“We start on time and we want to finish at dawn,” he said. “Everyone is going to be encouraged to be on time, not only the artists being on time and the time they are on stage to the minute, but also making sure the bands arrive early as I asked them to do it in 2019 and they showed up early.” Bogdanovich said there was a “really good response” from ticket sales that went live last Friday.
“It turns out that the two nights are quite similar in terms of sales. It’s probably a 10% difference between Friday and Saturday night. It’s still a little early to say which night will be more favorable but if it’s is something like 2019, they both will be very, very supportive,” he said.
The hottest names in dancehall and reggae fill the roster for Reggae Sumfest which returns to its base Catherine Hall, St James, in July after a two-year hiatus due to the pandemic.
Festival Night One (Friday July 22) will feature heavyweights like Alkaline, Spice, Shenseea, Aidonia, Govana, Masicka, TeeJay and Intence, and those who rose to prominence during lockdown: Skeng, Rytikal and Jahshii. Night Two (which follows) will take place with big names like Beres Hammond, Sizzla, Dexta Daps, Koffee, Christopher Martin, Jada Kingdom, and again, those who have found success during the pandemic: D’Yani, Yaksta, Nation Boss and Shaneil Muir.
Speaking on the conservation of programming, said THE STAR“We keep our ears and nose to the ground and we’re interactive with what’s going on and that’s how we do it. We have a great team.”
But being culturally aware does not make negotiations any easier. Previous stagings have seen certain acts decline when their prices were not met.
“It’s never easy, but sometimes we communicate well with the artists and make them understand what kind of platform Reggae Sumfest is really about and what it does for his career and how important it is. favorable to your career. Understanding this and being able to profit and market yourself properly as an individual artist is key to earning more show dates. There are many opportunities to maximize your brand and image by working with Reggae Sumfest and we are very happy about it.
The festival will also pay a “Madhouse Tribute” to esteemed producer Dave Kelly through performances by Beenie Man, Bounty Killer, Spragga Benz, Cham, Wayne Wonder, Frisco Kidd and Terror Fabulous. Bogdanovich wouldn’t say who will be closing each night, adding that “it’s too expensive to talk about.”
He added that his team paid great attention to avoiding overcrowding, noting the current 70% restriction on venue capacity for large events.