UK – London-based analytics agency Opinium has hired music economist Chris Carey to lead its new Music, Media and Entertainment division.
Carey (illustrated) has had a long career in the music industry, including global data roles at Universal and EMI, as well as song advice for Spotify, Sony, The O2 and Hipgnosis. He also founded the music conference FastForward, which is held in London, Amsterdam and Sydney.
He will remain in his part-time role as Chief Economist for LIVE, the trade body representing the UK live music industry, and will continue as a mentor for Abbey Road Red.
The new team will focus on the evolving relationship fans have with entertainment and creators, beginning with a focus on live music and the recorded music industry, before moving into theatre, comedy and podcasts.
Opinium Chief Executive James Endersby said: “After another year of strong growth, Opinium is delighted to attract the most ambitious new talent to support current and future music and entertainment customers. .
“Chris is passionate about the creative industries; I am absolutely delighted that he has chosen to join our agency and I know our clients will feel the same way.